Reimagine Loyalty

Traditional vs. Premium Loyalty Programs

Traditional Loyalty

Traditional loyalty programs provide customers with tangible benefits, i.e. a free item with a purchase or reward for a return visit. However, customers are only rewarded when a transaction takes place and the reward often requires point accrual or spending a specific dollar amount. These programs are limited in reach, often require a loyalty card or phone app to redeem the benefit, and often come with complicated rules to earn the reward.

Premium Loyalty

Reimagine loyalty with a value-added program that puts your customer front and center. Unlike a traditional loyalty program where the customer makes a purchase and earns rewards to use later, a premium program provides customers with immediate gratification and access to top tier benefits and services for a fee in exchange for rewards. The average spend in a premium loyalty program vs. a legacy program is 56+%. And studies show that 46% of consumers spend more with a premium program.

The Value of Loyalty

A customer loyalty or reward program is a marketing strategy that rewards loyal customers who frequently engage with a brand. Turning customers into true, loyal advocates isn’t easy unless you have a strategy to incentivize them to buy again. A loyalty program gives your brand an opportunity to engage with your customer and can create ways to grow customer loyalty by rewarding them for purchasing behavior without devaluing your brand.

Consumers have an unlimited number of choices, which leads to decreased repeat purchases and lessened brand loyalty. We have entered a new era in which customer retention, loyalty, and engagement are critical. A recent study found that 75% of consumers have tried a new store, brand, or different way to shop during the pandemic. These shifts in customer loyalty have increased the value of paid loyalty programs that encourage engagement and extend your customer’s lifetime value. Built correctly with value for both the customer and the brand, the benefits of a premium program outweigh the fees. The customer relationship can be extended longer with a premium program that deepens the consumer’s personal connection with your brand by providing a base of everyday values with your brand DNA.

Reimagine loyalty with a SynerG Premium Loyalty Program

Unlike a traditional loyalty program in which the customer makes a purchase and earns rewards to use later, a premium program provides customers with immediate gratification and access to top tier benefits and services for a fee in exchange for rewards. Loyalty, engagement, and retention have never been more important as competition increases. 75% of consumers have tried a new store, brand or different way to shop during the pandemic. These shifts in customer behavior have increased the value of paid loyalty programs that encourage engagement and extend your customer’s lifetime value. Create a customer-centric loyalty program that delivers rapid ROI and helps you focus on your customer. A SynerG premium loyalty program delivers value beyond the transaction by encouraging usage and participation, the keys to revenue growth.

Types of Loyalty Programs

There are a lot of different types of loyalty programs, each crafted around the business needs of the brand and the customer needs.

1. Paid Program

Customers earn points— the more they spend, the more they earn.

2. Paid Rewards & Loyalty

Customers pay a monthly or annual fee to join and receive exclusive benefits.

3. Charity

Your business values are incorporated and structured into each program.

4. Tiered

Different levels of tiered rewards are offered based on customer actions.

5. Progress

Customers engage and are rewarded based on achieving select actions.

6. Community

Tiered point levels combined with access to a community of like-minded people.

7. Subscription Box

Specially curated products combined with a paid subscription plan.

Connect with your customers with a value-oriented loyalty program

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